Designing this logo was a FULL CIRCLE moment for me. I am a huge NPR listener through our local station WDET. It’s what I’d listen to on my way to work everyday. Stephen Henderson’s Detroit Today show always connected me to news and insights that I didn’t even know I needed. So when I was asked to submit a proposal to brand his new news venture - I was insanely excited. Stephen and I chatted about what was needed for the brand and how I work. Even that was a thrill…I felt like I was being interviewed!
In the end, I presented 3 initial concepts and 3 variations of the chosen concept. It was pleasure working with this team and creating this work.